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Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire.
There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone from mail clerk to managing director can master the magic of Giftology; with these and more:
- Mastering reciprocity, the hidden bottom line booster Laser-targeting whom to give a gift and when to use thrift Uncovering your client s inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
- Sales Rank: #41497 in Books
- Published on: 2016-06-20
- Number of items: 1
- Binding: Paperback
- 184 pages
Review
When I need something amazing for my customer or for my employees and it has to be the best on the planet, I call John Ruhlin. --Jeffrey Gitomer, New York Times Best Selling Author of Little Red Book of Sales
John blew me away with a gifting experience that has never been topped, EVER. I became a lifelong and raving fan because of it. His systems will change your business and you forever. --Cameron Herold, Author of Double Double and Meetings Suck
Giftology is a fabulous book! There is nothing like an unexpected gift at an unexpected time. In many ways I see life as a generosity context and gifting is a wonderful way to express our gratitude. Enjoy the book - every chapter will make you think and act differently! --Matthew Kelly, Founder of Floyd Consulting and Author of The Dream Manager
About the Author
John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.
John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Increase referrals, retention and revenue through strategic gifting
By Leo Dirr, Chief Kindness Officer, The Generosity Engine
I highly recommend this book for people who believe in the awesome power of generosity. From the moment I picked up Giftology -- and felt its smooth black cover -- I knew I was in for a memorable experience. The book is packed with fascinating stories and examples highlighting how the author, John Ruhlin, successfully grew his own business -- and the businesses of countless others -- through strategic gifting.
Ruhlin sprinkles in Bible quotes -- such as “A generous person will prosper; whoever refreshes others will be refreshed” from Proverbs 11:25 -- revealing his deep faith in God as the divine source of his business philosophies. When gifting is done properly, he reminds us, it generates more than goodwill. It increases referrals, revenue, retention and ROI.
Giftology shares the proven strategies Ruhlin has developed over a lifetime of gifting for connecting with people in powerful, meaningful ways. He explains exactly how he has formed long-term relationships with well-connected business leaders, going so far as to break down the step-by-step process he uses to make a lasting impression with a new acquaintance.
The book provides valuable criteria for strategic gifting. Gifts should be best in class, personalized and visible (something the recipient is likely to use regularly). Gifts that meet these guidelines act as symbols of the relationship and spark conversations with friends and family about you and what you do.
I decided to read this book because I know the value of relationships and I’m always looking for new ways to connect with others more deeply. It met my expectations by offering a lot of practical ideas about what to give, when to give, and how to create a budget for giving.
Ruhlin recommends tangible luxury items with staying power over consumable gifts, like food, or experiences, like sports events. His reasoning is that he gets better results from gifts the recipient is likely to use every day. That’s why he believes classic Cutco knives engraved with the recipient’s name have been so effective over the years. He says that type of gift serves as a constant reminder of the relationship, while a fancy dinner or front-row seats at a basketball game are fleeting.
Generosity definitely opens doors in life and business. I’m excited to use the strategies I learned in Giftology to give more meaningful, memorable, impactful gifts.
1 of 1 people found the following review helpful.
I thought I understood gifting until I read this book...
By Charles Gaudet
For years, I fell into the trap of gifting people with MY company logo, believing I was sharing something of value while also being strategic. It wasn’t until I heard John speak - and purchased his book - that I realized I had it all wrong.
Whether you’re sending a gift of gratitude, seeking to increase retention, boost referrals, or simply stand out, Giftology will open your mind to the “art and science” of making a lasting impact with your gifts.
You’ll see how a simple $100 gift might make a bigger impact than a $1,000 gift, and learn the formula for deepening the relationships with top influencers.
I highly recommend for all entrepreneurs and business professionals.
3 of 3 people found the following review helpful.
Giftology is a great book and John Ruhlin is the real deal
By Ryan P Miller
I don't read nearly enough, and usually I struggle through a book over the course of weeks & sometimes even months! I picked up Giftology one evening after a friend had "gifted" it to me, and didn't put it down until it was finished sometime late that night. Giftology is a great book and John Ruhlin is the real deal. He has seriously caused me to step back and look at how I run my company, and how I show appreciation to my customers, employees, and even vendors.
Thanks again John!
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