Senin, 29 Maret 2010

[T693.Ebook] Free Ebook Data Modeling Essentials, Third Edition, by Graeme Simsion, Graham Witt

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Data Modeling Essentials, Third Edition, by Graeme Simsion, Graham Witt

Data Modeling Essentials, Third Edition provides expert tutelage for data modelers, business analysts and systems designers at all levels. Beginning with the basics, this book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management.

The third edition of this popular book retains its distinctive hallmarks of readability and usefulness, but has been given significantly expanded coverage and reorganized for greater reader comprehension. Authored by two leaders in the field, Data Modeling Essentials, Third Edition is the ideal reference for professionals and students looking for a real-world perspective.

� Thorough coverage of the fundamentals and relevant theory.
� Recognition and support for the creative side of the process.
� Expanded coverage of applied data modeling includes new chapters on logical and physical database design.
� New material describing a powerful technique for model verification.
� Unique coverage of the practical and human aspects of modeling, such as working with business specialists, managing change, and resolving conflict.
� Extensive online component including course notes and other teaching aids (www.mkp.com).

UML diagrams now available! Visit the companion site for more details.

Click here to view a book review by Steve Hoberman!

  • Sales Rank: #523806 in Books
  • Published on: 2004-11-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.27" w x 7.50" l, 2.47 pounds
  • Binding: Paperback
  • 560 pages

Review
"The perfect balance of theory and practice, giving the reader both the foundation and the tools to deliver high-quality data models."
-Karen Lopez, Principal, InfoAdvisors, Inc.

"The complete guide to data modeling for the reflective practitioner. Students like this book and so do I -- it is clear and accessible without sacrificing rigor."
-Professor Graeme Shanks, School of Business Systems, Monash University, Australia

"A unique, practical and comprehensive guide, providing an invaluable resource to anyone involved in data modeling from the novice to the expert data modeler."
-Len Silverston, author of The Data Model Resource Book, Volumes 1 and 2.

"Includes an extraordinary amount of good, useful, and well articulated information about the field."
-David Hay, President, Essential Strategies, Inc. and author of Data Model Patterns

"Data Modeling Essentials is a fresh look at an old topic...much more accesible and refreshing in its tone and attitude. Simsion's explanations are very clear and his examples easy to follow...This book is useful for both beginners and experienced data modelers who want a new innovative approach to the important task of documenting data requirements." - The Bridge --Barbara A. Carkenord

"The book is extremely well-written. It is humorous at times, full of useful anecdotes, and follows a very logical sequence...In summary, I found Data Modeling Essentials, Third Edition, very useful for data modelers at any level of experience." - DM Review

From the Back Cover
Data Modeling Essentials, Third Edition provides expert tutelage for data modelers, business analysts and systems designers at all levels. Beginning with the basics, this book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management.

The third edition of this popular book retains its distinctive hallmarks of readability and usefulness, but has been given significantly expanded coverage and reorganized for greater reader comprehension. Authored by two leaders in the field, Data Modeling Essentials, Third Edition is the ideal reference for professionals and students looking for a real-world perspective.

Features
� Thorough coverage of the fundamentals and relevant theory.
� Recognition and support for the creative side of the process.
� Expanded coverage of applied data modeling includes new chapters on logical and physical database design.
� New material describing a powerful technique for model verification.
� Unique coverage of the practical and human aspects of modeling, such as working with business specialists, managing change, and resolving conflict.
� Extensive online component including course notes and other teaching aids (www.mkp.com).

About the Author
Graeme C. Simsion has over 25 years experience in information systems as a DBA, data modeling consultant, business systems designer, manager, and researcher. He is a regular presenter at industry and academic forums, and is currently a Senior Fellow with the Department of Information Systems at the University of Melbourne.

Graham C. Witt is an independent consultant with over 30 years of experience in assisting enterprises to acquire relevant and effective IT solutions. His clients include major banks and other financial institutions; businesses in the insurance, utilities, transport and telecommunications sectors; and a wide variety of government agencies. A former guest lecturer on Database Systems at University of Melbourne, he is a frequent presenter at international data management conferences.

Most helpful customer reviews

42 of 44 people found the following review helpful.
A classic for all data professionals
By Karen Lopez
Simsion and Witt's _Data Modeling Essentials_ has been a classic on my data management bookshelf since the first edition. Now in the 3rd Edition, this work has become even more valuable and useful on data management projects. The fact that the authors continue to enhance and expand their work is a real asset.

This work is targeted at both students and experienced information technology professionals.

...and, of course, any data modeling book that manages to quote from Led Zeppelin's "Stairway to Heaven", Stephen Covey's _7 Habits of Highly Effective People_, Bob Dylan's "Brownsville Girl", and even Jack Kerouac must be a good read, right?

Let's start with what I really like about this book:

1) _Essentials_ starts at the beginning "What is a Data Model" and works its way through entities, attributes, subtypes, ERDs, normalization and all the basics through to fairly advanced topics such as the use of surrogate keys, transformations, designing for performance, time dependence and advanced normalization. Simsion and Witt make this trek in a balanced and clearly-explained manner. This is no _...For Dummies_ type work - it is a true professional level book that consistently targets the whys, why-nots, how-much and when-to-stops of data modeling.

2) Along the way, the authors refer to multiple methods, notations, and tools, while sticking with a single notation throughout. I much prefer data modeling books like _Essentials_ that use the most common notation in modeling, as these books are more useful in a variety of contexts over those that use more obscure notations. I can see how this edition has updated references to tool features and modeling support.

3) _Essentials_ includes discussions that are, more often than not, left out of technical works in the data management field. For instance, most of the topics include references to myths, trade-offs, and real world issues. The authors' willingness to explore these topics is, in my opinion, a sign of maturity of this book. So many technical texts in database design completely ignore the trade-offs in tuning, simplifying design, and working with external constraints, etc., but the authors jump right in and give their opinions on what is best.

4) This book contains a substantial amount of material on the development of physical models and databases. Many data modeling books treat this area lightly and I find the authors' thoroughness in this area a really strength. Many logical data modelers struggle with turning beautiful designs into working databases and _Essentials_ does a great job of explaining the trade offs in a non-DBMS-specific manner.

This 3rd edition expands in these areas to become a true professional's guide to data modeling.

What I didn't like about Essentials:

1) While the majority of the work uses contemporary terminology and notation, there are still some terms with currency issues. For instance, when describing process models, the examples use Data Flow Diagramming notation, something that is not quite a common as it used to be and can be perceived as dated. On the other hand, what did the authors choose to call the boxes on a data model? "Entity Classes", in deference to what object modelers chose to call these boxes. The authors believe that this deference will improve communications between modelers. I don't agree. Having borrowed a term from the object crowd, how does the book refer to modelers? "E-R modelers", a term that is rare and dated. And in many places, instead of referring to data models, they are called "E-R models". Data modeling tools are referred to as "documentation tools" or "CASE tools" - these are also dated terms. Perhaps in the 4th edition we will see a complete updating of terminologies and notations.

2) As a textbook, this work recommends approaches that are not suitable for novice modelers. For instance, the authors recommend the use of dummy rows and special dummy words in databases to avoid Nulls, the use of multi-valued attributes (not columns, attributes), etc. Of course these things happen in the real world, but to recommend them in a text without sufficiently covering the down sides of these approaches is going to get a few newbie modelers in hot water.

3) As a professional guide, the definition of "Logical Model" as a model that is DBMS-specific is not a well-accepted definition and will cause confusion when professionals work with others who define a Logical Model as a model that is DBMS-independent.

4) I believe that the introduction of Normalization in Chapter 2 is premature. Many normal forms can be `met' by following good modeling practices. If these practices were introduced in an appropriate manner, the authors could then show how these practices support normalization.

5) As I have said in reviews of other data modeling works, I hold text book examples to a higher standard. _Essentials_ uses an entity and relationship naming standard that is overly prone to errors and misunderstandings: infinitive-based verb phrases with a "be" form in the reverse relationship. This leads unfortunately weak relationship names, such as those in figure 10.3 Insurance Model:

a. Policy Type may classify Policy / Policy must be classified by Policy Type (using may and must based on optionality)

b. Policy must involve Person Role in Policy / Person Role in Policy must be for Policy

I'm not sure how to interpret these. Why is "involve" the reverse of "be for"? What does the term "be for" really mean, anyway? What does "be of" mean?

What if I don't want to introduce cardinality in my business sentences? I'd get sentences such as "Person Role in Policy be for Policy". What business user wants to work with a model that has assertions such as that? What does the relationship that is named "nominate" on one side and "be party to" on the other really mean? This sounds like I may just be nitpicking, but I continue to find this be-form and infinitive verb style prone to errors and I wish authors would give up on it in textbooks. If the authors can't make it work, how will the students?

Overall

While I've mentioned a handful of things I didn't like in this work, I still highly recommend it. I especially appreciate the approach to topics that most authors shy away from. This is a substantial work - it has goodies for new modelers, intermediate modelers, and advanced modelers. _Data Modeling Essentials_ is my number one recommended how-to data modeling book. It is the perfect balance of theory and practice, giving the reader both the foundation and the tools to deliver high-quality data models.

Disclaimer: I was a pre-publication reviewer for this work and received compensation, including copy of the book, for providing a review based on my data modeling experience. I receive no compensation from the publisher related to sales or promotion of this book.

0 of 0 people found the following review helpful.
Great for experienced modelers but I pity any beginners
By William Talada
This is an old book from 2004 but still very relevant today. I read 200 pages yesterday and really enjoyed it. It is good to see that some best practices that I've stumbled into are validated in the book. This really is a must-have book if you do data modeling and possibly is the only one you need.

The book was mostly understandable, given my decades of database experience but there were still plenty of large paragraphs that were so filled with new abstract terms and vagueness that I'm sure only the author himself understood what was being said. There are very few concrete examples and practical walk-throughs that I pity any college student who might be trying to understand this stuff.

0 of 0 people found the following review helpful.
Five Stars
By Ankur Gupta
Very helpful

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Minggu, 14 Maret 2010

[D823.Ebook] Get Free Ebook Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, by John Ruhlin

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, by John Ruhlin

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, by John Ruhlin



Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, by John Ruhlin

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, by John Ruhlin

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire.

There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone from mail clerk to managing director can master the magic of Giftology; with these and more:

    Mastering reciprocity, the hidden bottom line booster Laser-targeting whom to give a gift and when to use thrift Uncovering your client s inner circle and becoming part of it


Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

  • Sales Rank: #41497 in Books
  • Published on: 2016-06-20
  • Number of items: 1
  • Binding: Paperback
  • 184 pages

Review
When I need something amazing for my customer or for my employees and it has to be the best on the planet, I call John Ruhlin. --Jeffrey Gitomer, New York Times Best Selling Author of Little Red Book of Sales

John blew me away with a gifting experience that has never been topped, EVER. I became a lifelong and raving fan because of it. His systems will change your business and you forever. --Cameron Herold, Author of Double Double and Meetings Suck

Giftology is a fabulous book! There is nothing like an unexpected gift at an unexpected time. In many ways I see life as a generosity context and gifting is a wonderful way to express our gratitude. Enjoy the book - every chapter will make you think and act differently! --Matthew Kelly, Founder of Floyd Consulting and Author of The Dream Manager

About the Author
John Ruhlin is the founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar s Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies.
John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). He now speaks widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision makers.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Increase referrals, retention and revenue through strategic gifting
By Leo Dirr, Chief Kindness Officer, The Generosity Engine
I highly recommend this book for people who believe in the awesome power of generosity. From the moment I picked up Giftology -- and felt its smooth black cover -- I knew I was in for a memorable experience. The book is packed with fascinating stories and examples highlighting how the author, John Ruhlin, successfully grew his own business -- and the businesses of countless others -- through strategic gifting.

Ruhlin sprinkles in Bible quotes -- such as “A generous person will prosper; whoever refreshes others will be refreshed” from Proverbs 11:25 -- revealing his deep faith in God as the divine source of his business philosophies. When gifting is done properly, he reminds us, it generates more than goodwill. It increases referrals, revenue, retention and ROI.

Giftology shares the proven strategies Ruhlin has developed over a lifetime of gifting for connecting with people in powerful, meaningful ways. He explains exactly how he has formed long-term relationships with well-connected business leaders, going so far as to break down the step-by-step process he uses to make a lasting impression with a new acquaintance.

The book provides valuable criteria for strategic gifting. Gifts should be best in class, personalized and visible (something the recipient is likely to use regularly). Gifts that meet these guidelines act as symbols of the relationship and spark conversations with friends and family about you and what you do.

I decided to read this book because I know the value of relationships and I’m always looking for new ways to connect with others more deeply. It met my expectations by offering a lot of practical ideas about what to give, when to give, and how to create a budget for giving.

Ruhlin recommends tangible luxury items with staying power over consumable gifts, like food, or experiences, like sports events. His reasoning is that he gets better results from gifts the recipient is likely to use every day. That’s why he believes classic Cutco knives engraved with the recipient’s name have been so effective over the years. He says that type of gift serves as a constant reminder of the relationship, while a fancy dinner or front-row seats at a basketball game are fleeting.

Generosity definitely opens doors in life and business. I’m excited to use the strategies I learned in Giftology to give more meaningful, memorable, impactful gifts.

1 of 1 people found the following review helpful.
I thought I understood gifting until I read this book...
By Charles Gaudet
For years, I fell into the trap of gifting people with MY company logo, believing I was sharing something of value while also being strategic. It wasn’t until I heard John speak - and purchased his book - that I realized I had it all wrong.

Whether you’re sending a gift of gratitude, seeking to increase retention, boost referrals, or simply stand out, Giftology will open your mind to the “art and science” of making a lasting impact with your gifts.

You’ll see how a simple $100 gift might make a bigger impact than a $1,000 gift, and learn the formula for deepening the relationships with top influencers.

I highly recommend for all entrepreneurs and business professionals.

3 of 3 people found the following review helpful.
Giftology is a great book and John Ruhlin is the real deal
By Ryan P Miller
I don't read nearly enough, and usually I struggle through a book over the course of weeks & sometimes even months! I picked up Giftology one evening after a friend had "gifted" it to me, and didn't put it down until it was finished sometime late that night. Giftology is a great book and John Ruhlin is the real deal. He has seriously caused me to step back and look at how I run my company, and how I show appreciation to my customers, employees, and even vendors.
Thanks again John!

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Sabtu, 06 Maret 2010

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Managerial Communication:  Strategies and Applications, by Geraldine Hynes

Managerial Communication, 5e by Geraldine Hynes focuses on skills and strategies that managers need in today’s workplace. This book continues to stand out in the field for its strategic approach, solid research base, comprehensive range of topics, even-handed examination of oral and written channels, and focus on managerial, not entry-level, competencies. The overriding principle for the revision was to preserve the book’s key strengths while reflecting the realities of the twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content has been added to reflect current business practices.

  • Sales Rank: #290438 in Books
  • Published on: 2010-02-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .90" w x 7.50" l, 1.75 pounds
  • Binding: Hardcover
  • 432 pages

Most helpful customer reviews

10 of 11 people found the following review helpful.
You need this book. Why read reviews?
By pla
This book will satisfy your class requirements. It will kill insects. It will hurt if you drop it on your foot. It will provide roughly 12kBTU if you fail to resell it before the music sto...I mean, before a new edition comes out.

About as interesting as paint drying. You either need this book for a class, or you wouldn't even have read this review.

3 of 3 people found the following review helpful.
Just as I expected
By AT
I am very familiar with managerial communication strategies but my degree program require I take the course. This book was informative and covers exactly what you expect in communication applications: non verbal, conflict management, etc... Easy read.

2 of 2 people found the following review helpful.
Cannot use it, want my money back.
By Summertime
I bought this book as an kindle edition but it does not work on Kindle for PC. So, I cannot use it and would like to get my money back.

See all 30 customer reviews...

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Rabu, 03 Maret 2010

[E800.Ebook] PDF Download Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co

PDF Download Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co

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Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co

Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co



Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co

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Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co

Major Problems in the History of the Vietnam War: Documents and Essays

  • Sales Rank: #1117785 in Books
  • Published on: 1995-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.25" l,
  • Binding: Paperback
  • 576 pages

Most helpful customer reviews

12 of 18 people found the following review helpful.
a look into the war that America lost
By A Customer
This book id a seris of documents that examines the war. It gives the reader alot of insight into how decisons were made and the consequnces of these decisons. it a well rounded look into the war and its aftermath. The book deals with America involvment with the French until the fall of Saigion and the aftermath of the war. The section that deal with the North Vietnamese and there thoughts and roles are particlar strong. a few weak essay hold the book back from a five star rating. Highly recomended

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Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co PDF
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Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co iBooks
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Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co Kindle

Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co PDF

Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co PDF

Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co PDF
Major Problems in the History of the Vietnam War: Documents and Essays (Major problems in American history series)From D C Heath & Co PDF